What is a B2B Content Marketing Agency, and Do You Need One?
In recent times content marketing has been a top strategy for B2B marketing success. Aside from the cost-effective solution it offers business, it's an effective strategy for companies in all industries regardless of their services and sizes. Research shows that 73% of companies that spend at least 70% of their B2B marketing budget on content marketing are very successful.
Although the benefits are unlimited, achieving real success with your content marketing efforts requires creating, publishing, and promoting quality content across multiple channels. This process can be overwhelming. Sometimes, your team might need more expertise to deliver outstanding results. Workload strain and inexperienced in-house teams often lead to poor website traffic, lead generation, and revenue.
A B2B content marketing agency helps solve this problem and ensures you achieve your business goals in record time. If you are struggling to meet content marketing goals and want to hire a content marketing agency, this article explains everything you need to know about content marketing agencies.
What is a content marketing agency?
A creative content agency is a marketing partner that manages the end-to-end content creation and distribution process for B2B businesses. An agency helps create, optimize, publish and track marketing campaign materials such as blog posts, videos, podcasts, and social media content. Others are email marketing content, strategies, and data analytics.
The ultimate goal of the content marketing agency is to help B2B marketing succeed by implementing effective marketing strategies. With over 61% of B2B companies struggling with lead generation, outsourcing your content marketing offers a fresh perspective and topical expertise that guarantees success.
Types of B2B Content Marketing Agency
The B2B content marketing scope is broad and requires some expertise to succeed. Thus, most B2B content marketing agencies focus on a different strategy that delivers specific results that align with your business goals. There are four primary B2B content marketing agencies:
Inbound B2B content marketing agencies
Focuses on building long-term success for business by creating, managing, and publishing quality content that delivers value to your target audience and positions your brand as the go-to solution when they need your services. Inbound content marketing agencies often create blog content and use SEO strategies to help their customers achieve success.
Outbound B2B content marketing agencies
They specialize in delivering quick and effective results through a campaign theme approach. Unlike an inbound marketing agency, an outbound agency's content aims to boost lead nurturing and demand generation. They use email marketing, lead generation campaigns, and advertising that target customers at specific levels of their buyer journey.
Media-led B2B content marketing agencies
Their expertise is creating content and promoting content publication to a media firm's audience. They also manage strategy creation, content development, distribution, and paid advertising. Media lead content marketing is a modified version of traditional media buying firms.
PR-lead B2B content marketing agencies
Prioritize creating content for businesses to maintain brand awareness, credibility, and visibility relevant to journalists and analysts. This content marketing approach deals more with brand positioning than with driving revenue through customers focused content. They work to maintain your brand's reputation in the public eye.
What Does a Creative Content Agency Do (Results they deliver)
Regardless of the type of business, niche, and industry a content marketing agency serves, they often offer the same services. Services rendered by B2B content marketing agency help to drive the following results
Generate quality leads
Increase brand awareness
Provide digital experience
Manage the customer lifecycle
Streamline content workflows
What Do B2B Content Marketing Agencies Do (Services they offer)
When you outsource your content marketing to a creative content agency, you will get the following services
Creating Quality Content - Focus on content creation cutting across written content - blog posts, White papers - Videos, Podcasts, and infographics.
Content Optimization -Focus on keyword research, on-page and technical SEO, and backlinking to ensure your business is visible to the target audience and search engines.
Content Management - Focus on content development, analytics, and distribution to different channels to ensure that content achieves set campaign goals.
Paid ads content services - Focus on search engine marketing, social media marketing, Google Ads content marketing, and other paid campaigns.
Content Marketing Strategy and Consultancy - Focus on target audience research, building buyer personas, content strategy, editorial calendar, and providing expert support as a content marketing team lead.
Why Do You Need a B2B Creative Content Agency?
You want to Smash sales goals
A creative content agency offers industry expertise and a dedicated team that helps you deliver results fast. You worry less about quality content and focus on closing sales-qualified leads from content marketing campaigns.
Marketing efforts are in the ditch or outdated
B2B Content marketing agencies work with companies with unique challenges. Their expertise and experience help them create tailored solutions for your business to revive your sales pipeline.
The marketing budget is hurting your revenue
On average, it costs 50% less to hire a content marketing agency vs. an in-house agency. You make a one-time investment and worry less about 401K, pensions, leave allowances, tech tools, and other miscellaneous costs.
In-house teams lack the result-driven expertise
A marketing agency often hires the best talent and has the best marketing tools. You get instant solutions and strategy, unlike in-house teams requiring extensive training. They understand the importance of driving results and only field the best content writers, analysts, SEO experts, and content managers.
Hiring B2b Creative Content Agency: What the Numbers say
84% of B2B marketers are outsourcing their content marketing.
60% of businesses successfully use content marketing to build loyalty with existing customers.
42% of businesses use content marketing to generate sales and boost revenue.
57% of businesses that outsource their content marketing were the most successful.
Source: Content Marketing Institute B2B 2022 research
What to Look For in a Creative Content Agency
Hiring a top B2B content marketing agency can be tricky, as many brands promise outstanding results but fail to deliver. Check for these features before partnering with a B2B content marketing agency.
Evidence of results
Good communication
The good character fits.
Testimonials and reviews
Niche & Subject-Matter Expertise
Transparency and Trustworthiness.
Search Engine Optimization Skillset.
A focus on your company's bottom line
A solid content marketing strategy of their own
How much do B2B content marketing agencies cost?
Depending on an agency's services, hiring a creative content agency costs $80 - $150 per hour and about $5000 monthly for a mid-sized company.
Finding a Top-rated B2B Content Marketing Agency
Precision content marketing backed by a data-driven strategy is the antidote for poor marketing results. A creative content agency has the expertise and experience to deliver outstanding results through creating blog posts, white papers, practical strategies, and distribution.
You must hire a B2B content marketing agency to experience outstanding business growth and communicate your unique business solutions.
At CooleyCreativeMedia, we deliver unique content marketing fueled by quality content and the best strategies. Book an appointment with a content marketing consultant to learn more about how you can achieve your business goals with data drive and content-led content marketing.